Work backward from your stretch number: revenue → deals → evals → opportunities → this week's pace. If the math doesn't work here, effort won't fix it out there.
Your inputs
Plan to the stretch and quota takes care of itself.
50%of opps reach evaluation
48%of evals become deals
46weeks (PTO + holidays are real)
Open pipeline × likelihood of closing in plan period.
The funnel, worked backward
Stretch revenue
the top of the ladder
$600,000
Deals needed
stretch ÷ average deal size
48
Evals / trials needed
deals ÷ eval-to-close rate
100
Opportunities needed
evals ÷ opp-to-eval rate
200
The weekly pace that gets you there
4.3
new opps / week
2.2
evals started / week
1.0
deals closed / week
Pipeline check — the 3× rule
Weighted pipeline vs. required—
$0need $1.8M
Quarterly ramp
Q1
$125k
21%
Q2
$150k
25%
Q3
$175k
29%
Q4
$150k
25%
Ramped 21 / 25 / 29 / 25 — flat quarters ignore how years actually build. Q4 respects holiday reality.